Nurus considers design management as a process that starts with marketing. Tracking fairs all over the world, marketing determines the domestic and foreign market needs according to competitive analysis and thereby puts forward the right criteria for design.
Using these criteria, design develops ideas according to function, ergonomics and aesthetic values. The final product is achieved through the elaboration of these ideas by reviewing them on the basis of efficiency in production.
Having applied this design management philosophy in the right manner for years; Nurus is awarded with honorable mention in Medium-Scale Enterprise category at Design Management Europe Awards 2007 and took its place along with other international companies which are also creating difference by their design management strategies.
Along with the motto of “Motivation Design” Nurus gives equal importance to everyone that shares in a common office life. With this concept, Nurus succeeds in designing motivational, imaginative and performance-enhancing office furniture.
In its design understanding, Nurus combines the offices of the future with the ideal of an enjoyable, happy, motivating and efficient life and preserves its place as one of the leading corporations of the universal design culture. “A home far away from home”. This is the new description of future’s pleasant and energized offices: the very definition of tomorrow’s face of our offices, where we spend most of our time. This new concept, which brings the luxury, comfort, originality and style of our houses to offices and which turns business life into a much more creative one is also the final touch for the much admired office-human dialogue.
The main task of furniture design is not to invent new furnitures as tables, cabinets or sideboards, but to design them in a good and suitable manner, one way to do that is to show the dignity of proportion, form, colour, material and know how. By doing that, the dignity of the object passes to their observers and users. The personality and character of a product is found by the knowledge of these things, but it is also found by watching people with their habits and cultural specialities. In general, there is no national or international design, there is only right or wrong design. As a result of believing in these concepts, Nurus became a noted brand in furniture throughout the world, with collective efforts in design management, strategy and products.